© 2020-2023
QAP — Faithful to the legacy of the Master who revolutionized tango
The Astor Piazzolla Quintet is the official ensemble of the Astor Piazzolla Foundation, dedicated to promoting the legacy of the composer who revolutionized tango. To mark the centenary of his birth (1921–2021), the Latin Grammy-winning group needed to visually project a global campaign that would link its international tours with album releases on streaming platforms.
As the person responsible for the group's visual communication and digital platforms, I developed a 360° graphic ecosystem that balances the academic solemnity of Piazzolla's work with the urban pulse of his music, translating this milestone through multiple media:
Web Identity & EPK: Comprehensive redesign and technical structuring of the official website as a Electronic Press Kit centralized, optimized for the international press, theater programmers and global audiences.
Launch Campaigns: Design of visual identity systems for commemorative singles (Slang, The Penultimate, The Possessed) on platforms such as Spotify, Apple Music and YouTube.
Editorial Design & Press: Layout of dossiers institutional, bilingual newsletters and technical documents (one-sheet) oriented to management and the promotion of the world tour.
Art Direction: Aesthetic coordination of digital campaigns and multimedia materials, seamlessly integrating the Foundation's historical archive with contemporary graphic compositions.
